BMW is shifting into gear in the direction of CyberSociety with NFTs and Metaverse. To this end, they filed patents in the USA to protect their trademark rights. In particular, the German automaker filed NFT and Metaverse patents in the USA to protect its brand. The applications relate to downloadable multimedia files and virtual garments authenticated by “non-fungible tokens.” BMW also had its logo saved in virtual space.
The carmaker had previously experimented with its own NFT collection on the OpenSea marketplace. The patent applications now suggest a more far-reaching commitment.
Recently, BMW Brazil announced a new digital project in partnership with photographer and brand ambassador Gabriel Wickbold. Wickbold will customize five cars. The work is 100% digital and transformed into NFT, focused on technology and new virtual art forms.
Because the competition is not sleeping, in addition to Hyundai and U.S. giant Ford, Mercedes-Benz also filed patents for NFTs and the Metaverse. Alfa Romeo is going even further. In the upcoming “Tonale” model, the Italian carmaker is installing an NFT feature to help combat speedometer fraud. However, the race for Web3 has only just begun.