The Brazilian fintech consultant Bruno Diniz is a co-founder of Spiralem, a consulting firm focused on innovation for the financial market. He is a professor at "Global Digital Finance", an international program by FDC and CKGSB Americas. Moreover, Bruno is a best-selling author on financial innovation and open banking.
For years, most fintech startups gave Instagram stars a wide berth. To reach a younger target group, they are now increasingly turning to influencer marketing. But can financial products even be promoted in this way? Step, the US bank for teens, was able to win over 16-year-old influencer Charli D'Amelio. the U.S. is a star in Step's target group. On Tiktok, she was the first user with more than 100 million subscribers - and on Instagram, there are 34 million. Likes for Step exploded on D'Amelio's account. Four thousand likes became 3.2 million.
More and more business partners are running away from the German influencer Fynn Kliemann. Now the FinTech Tomorrow Bank announced that it has stopped the collaboration! The influencer had repeatedly promoted the fintech's product in the past. In addition, according to Tomorrow Bank, customers have received discounts when purchasing items from Kliemann's fashion store Oderso.
