Tag: Fintech Influencer
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Introducing Brazilian FinTech Influencer Bruno Diniz
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The Brazilian fintech consultant Bruno Diniz is a co-founder of Spiralem, a consulting firm focused on innovation for the financial market. He is a professor at “Global Digital Finance”, an international program by FDC and CKGSB Americas. Moreover, Bruno is a best-selling author on financial innovation and open banking.
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Fintechs Discover Influencer Marketing – Can It Work?
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For years, most fintech startups gave Instagram stars a wide berth. To reach a younger target group, they are now increasingly turning to influencer marketing. But can financial products even be promoted in this way? Step, the US bank for teens, was able to win over 16-year-old influencer Charli D’Amelio.…