Aaron Pressman (Twitter) is a creative and clever journalist with comprehensive experience distilling complex issues into compelling content. He is a fast writer who can produce brief analyses on breaking news and spend weeks drilling into a complex topic to create award-winning feature stories. Find more information on his personal website.
Edwin Zacipa (Twitter) (Linkedin) is one of the leading fintech influencers in Latin America. Based in Colombia, he is an entrepreneur with experience in retail banking, co-founder, and former managing director at the Colombian Fintech Association. He had led the Colombian operations of British consulting firms specializing in Open Banking.
Danylo Martins (Twitter) is a journalist who covers the fintech sector and startup ecosystem in Brazil, one of the most important FinTech markets in Latin America. Brazil is the largest country in Latin America with approximately 700 startups. In the first quarter of 2021, Brazilian startups have attracted investments worth more than $400 million. Brazil has some exciting unicorns such as Nubank or StoneCo.
The Brazilian fintech consultant Bruno Diniz is a co-founder of Spiralem, a consulting firm focused on innovation for the financial market. He is a professor at "Global Digital Finance", an international program by FDC and CKGSB Americas. Moreover, Bruno is a best-selling author on financial innovation and open banking.
For years, most fintech startups gave Instagram stars a wide berth. To reach a younger target group, they are now increasingly turning to influencer marketing. But can financial products even be promoted in this way? Step, the US bank for teens, was able to win over 16-year-old influencer Charli D'Amelio. the U.S. is a star in Step's target group. On Tiktok, she was the first user with more than 100 million subscribers - and on Instagram, there are 34 million. Likes for Step exploded on D'Amelio's account. Four thousand likes became 3.2 million.
The Israeli PayTech BridgerPay (PC42 profile) has announced Laoura Salveta engagement as Head of Marketing. According to her LinkedIn profile, Laoura comes from the Forex field and therefore has experience in financial marketing. Most recently, she served as Chief Marketing Officer and Director at 120advertising.com in Cyprus.
The London-based FinTech Ebury (www.ebury.com) has agreed to acquire 100 percent of Brazilian fintech Bexs to broaden Ebury’s offerings of global money transfer solutions for Small-to-Medium-enterprises (SMEs) and get a footprint in the huge Brazilian market. The acquisition includes both the Bexs Banco service and Bexs Pay, the Ebury press release states.
More and more business partners are running away from the German influencer Fynn Kliemann. Now the FinTech Tomorrow Bank announced that it has stopped the collaboration! The influencer had repeatedly promoted the fintech's product in the past. In addition, according to Tomorrow Bank, customers have received discounts when purchasing items from Kliemann's fashion store Oderso.
We found a nice piece of work on this subject on Finance Magnates (FM) describing how crypto brands conquered this sector which once was a domain of forex companies. Certainly, sports sponsorships are one of the most effective ways financial institutions can reach their customers. Since the start of the new bull cycle in 2020, crypto companies poured billions of dollars into sports sponsorships and formed partnerships with some of the world’s most-followed athletes.
