The position of Chief Growth Officer (CGO) was created at the Austrian paytech ready2order (website) in 2022 to establish intensely data-driven growth with complete management responsibility. The company appointed the former Red Bull and Bwin manager Arnold Blüml (LinkedIn) as its CGO.
“I am very excited about this new challenge as Chief Growth Officer at ready2order,” says Arnold Blüml about his new position. “For me, growth means ‘marketing with benefits. In addition to managing classic marketing disciplines such as performance marketing, CRM or branding, ready2order is primarily about ‘end-to-end control of the entire growth machine: from new customer approach to conversion and customer retention. My new remit also includes tapping into new potential – off the beaten track or known paths.”
The native of Klagenfurt previously worked for international companies such as Bwin or Red Bull Media House in B2B and B2C marketing, including as Senior Business Development Manager. Most recently, the 48-year-old manager supported the Carinthian startup Streamdiver in the development and market launch of a scalable business model in the field of B2B video streaming.
“We are delighted to have Arnold Blüml, proven marketing and sales expert, on our team. I am convinced that with his many years of experience, high commitment, and energy, he will continue to drive our growth ambitions and steer them in the right direction. I am looking forward to this journey together”, emphasizes Markus Bernhart, Co-Founder and CEO of ready2order.